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The Digital Insurance Agent
The Digital Insurance Agent is a podcast that explores the latest trends, tools, and strategies for transforming your insurance agency in the digital age.
Join host Carl Willis, a seasoned financial services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable insurance agency in today's ever-evolving market.
Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your insurance agency and thrive in the digital world.
Episodes
128 episodes
Demand Gen vs. Performance Max. Which One Should Insurance Agents Use?
Demand Gen and Performance Max look similar on the surface because both lean hard on Google AI, automation, audience data, and creative assets. The problem is they solve different problems, and when we treat them like the same tool, we end up w...
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If AI Were Choosing an Insurance Agency in Your Market Today — Would It Choose You?
Your insurance agency website isn't disappearing. But the job it used to do is.For the last 20 years, insurance marketing followed a simple model — get found, get the click, send the visitor to the website, convert them. That model is b...
How to Win at Google Ads When the Machine Is Making All the Decisions | Skip Wilson
Google took away most of the controls. Machine learning is now running your campaigns. And if you're an experienced advertiser who spent years fine-tuning keywords, match types, and bid strategies — this new world feels like someone handed you ...
How Yelp And OpenAI Change Local Discovery For Insurance Agents
The search bar still exists, but it’s quietly losing its job. When someone can ask ChatGPT for “a highly rated local business near me that’s open right now” and get a confident recommendation, the old routine of scrolling, clicking, and compari...
How Local Insurance Agencies Win When Google Stops Sending Clicks
The click is becoming optional, and that single fact is rewriting local insurance agency marketing. We dig into what “zero-click search” and “agentic search” really mean as Google shifts from a directory of links to an AI-driven decision engine...
The Marketing Ecosystem That Turns Clicks Into Clients
Your ads might be working and your business might still be losing. We start with a painful scenario: spending real money for real clicks and getting zero calls. The problem isn’t always the targeting or the creative. It’s what happens after the...
Stop Buying More Leads — Your Insurance Agency Has a Leak Problem
When growth slows down, most insurance agency owners do the same thing — buy more leads or increase ad spend. But if your response process, intake standards, follow-up discipline, and revenue tracking are broken, more lead volume doesn't fix th...
Why Most Insurance Agents Waste Money on Google Ads — And How to Fix It
Google Ads can put your insurance agency in front of high-intent shoppers at the exact moment they're ready to buy. But most agencies are burning their budget on clicks that never convert — because they're buying traffic without building a syst...
How Do I Optimize for Conversational and AI Search?
Google is no longer just a list of blue links. When prospects ask big, specific questions about bundling, Medicare choices, or what coverage they actually need, AI-powered search can summarize, compare, and recommend before they ever visit a we...
Local Insurance Agents: The Ground Game Still Wins — But Only If Your Technology Backs It Up
There are two kinds of insurance agents who are losing right now. The first went all-in on technology and forgot how to build real local trust. The second is still relying purely on relationships and has become completely invisible onli...
The AI Authority Blueprint — 7 Moves Insurance Agents Must Make Right Now | Webinar Replay
Most insurance agents are still playing a game that Google has already changed. They're chasing keywords, counting clicks, and running ads — while AI is quietly deciding who gets recommended and who simply disappears.The agencies that d...
How Insurance Agents Win Leads In 2026
Insurance marketing is getting louder, lead costs keep climbing, and prospects are making decisions earlier than ever, sometimes before they even fill out a form. If you feel like you’re working harder for lower-quality leads, the problem usual...
The Four-Layer Meta Funnel That Restores High-Intent Insurance Leads
If your Facebook and Instagram ads have stopped performing the way they used to, you're not alone — and it's not the platform's fault. The rules of Meta advertising changed dramatically, and most insurance agents are still running campaigns bui...
Google I/O 2026 And The New Rules Of Insurance Agency Search
Google IO 2026 just raised the stakes for every independent insurance agent in the country. And most of them have no idea what happened or what it means for their agency.Here's the short version: search is no longer a tool. It is becomi...
Insurance Agents — You're Not Losing Leads. AI Is Removing You From the Decision.
Most insurance agents think they have a lead problem. They don't. They have a visibility problem they can't even see — because the decision is happening before the prospect ever finds them.AI isn't just changing how people search. It's ...
How Insurance Agencies Measure Marketing That Pays
Marketing can look like momentum while your agency quietly bleeds money. If you’re running Google Ads, paying for leads, posting on social media, and investing in SEO but still can’t answer “What’s actually working?”, the issue usually isn’t ef...
What Happens When Nobody Visits Your Site
The most important change in search is not a new ranking factor. It’s the disappearance of the click.We’re watching Google evolve from a place you visit into an agent manager that works on your behalf, breaking a single query into many ...
If Nobody Sees Search Results Who Wins?
Google’s CEO spent an hour talking about the future of search and what he left out may be the biggest warning local businesses have heard in a decade. If AI agents start doing the searching for customers and returning one recommended provider, ...
73% of Insurance Prospects Choose Someone Else Before Calling You — Here's Why
Most insurance agents think they have a lead problem. They don't. They have a visibility problem — and they don't even know the wall exists.AI has become the gatekeeper between your agency and your next client. It is filtering, evaluati...
Stop Chasing AI and Fix Your Fundamentals — The Marketing Independence Blueprint with Jake Cash
Every insurance agent right now is chasing AI, automation, and the latest marketing tactic — and most of them are skipping the fundamentals that actually build a sustainable, dominant agency. In this episode of the Digital Insurance Age...
Most Insurance Agents Are Using AI Wrong — Here's the System That Actually Grows Your Agency
If you're using AI to write the occasional social media post or email, you're leaving most of its power on the table — and the agencies that figure this out before you will be nearly impossible to catch.AI agents aren't just content too...
The Niche That Keeps Clients Until They Retire — What 20 Years of Contractor Insurance Taught This Agent
What if your clients never left? Rich Tygett of IC Insurance Solutions built a 20-year book of contractor business with retention so strong, clients refer to him as a trusted family advisor — not just their insurance agent. I...
Why Most Insurance Agencies Stall Out at $5M — And What the Smart Ones Do Differently
Most independent insurance agencies hit a ceiling and never break through it. In this episode of the Digital Insurance Agent Podcast, Curtis Barton — CEO of Alkeme and former agency owner who built a $11M book of business from scrat...
How Insurance Agents Use Storytelling to Build Trust and Win More Clients
Most insurance agents compete on price and coverage features — but the agents who consistently grow their book of business compete on something far more powerful: storytelling.In this episode, we break down exactly how independent...
How AI Search Is Changing Client Discovery for Independent Insurance Agents (And What to Do Now)
AI search is reshaping how clients find insurance agents — and if you're still relying on old-school SEO tactics, you risk becoming invisible to your best prospects.In this episode, we break down exactly what the AI search era means for ...