2026 Insurance Marketing Plan: Generate More Leads & Scale Your Agency

Ready to dominate insurance marketing in 2026? 

This comprehensive workshop shows independent P&C agents how to build a digital marketing strategy that generates consistent, high-quality leads while maximizing ROI.

What You'll Learn:
✅ Set revenue goals and calculate exactly how many leads you need monthly
✅ Master SEO, AI optimization (AEO/GEO), and generative search rankings
✅ Build a high-converting website that turns 25-30% of visitors into leads
✅ Optimize for ChatGPT, Perplexity, Google AI, and other answer engines
✅ Structure Google Ads campaigns that actually work (and avoid costly mistakes)
✅ Implement automation to follow up with leads in under 5 minutes
✅ Calculate your true cost-per-lead and marketing budget allocation
✅ Get more online reviews and leverage them for AI recommendations

Key Strategies Covered:

The Accelerated Growth Model: Drive leads, maximize conversions, optimize results
How to rank in AI search engines (not just Google)
Why 65% of leads come from organic SEO when done right
Landing page optimization that converts 5-10x better
Retargeting strategies using Facebook, Instagram, and Google
Database marketing automation for consistent lead nurture

Resources Mentioned:

Free Marketing Calculator: agentbrandingandmarketing.com/calculator
Download Workshop Workbook: agentbrandingandmarketing.com/workbook
Free Strategy Session: agentbrandingandmarketing.com/schedule
AI Rank Checker: geoptie.com/rank-tracker

Perfect For:
Independent insurance agents generating $500K+ annually who want to scale to $1M-$2M+ through strategic digital marketing, not just buying expensive leads.

Presented by Carl Willis, CEO of Agent Branding and Marketing - specializing in digital marketing for insurance agencies.

📞 Schedule Your Free Strategy Session: 888-572-8758

TIMESTAMPS:
0:00 - Introduction & Workshop Overview
4:37 - Setting Clear Revenue Goals for 2026
6:30 - Using the Lead Calculator Tool
13:45 - Setting Your Marketing Budget
22:03 - The Accelerated Growth Model Strategy
23:10 - Does SEO Still Matter in 2026?
25:58 - AEO & GEO: Answer Engine Optimization Explained
31:27 - How to Check Your AI Search Rankings
36:07 - Building Topical Authority for SEO
44:20 - Paid Search & Local Service Ads Strategy
51:22 - Website Conversion Optimization
1:01:35 - Reputation Management & Reviews
1:02:12 - Why 60% of Leads Don't Convert
1:04:33 - Marketing Automation That Works
1:08:44 - Complete Growth Roadmap Recap

#insurancemarketing #InsuranceAgents #DigitalMarketing #LeadGeneration #InsuranceAgency #SEO #GoogleAds #AIMarketing

Visit us online - agentbrandingandmarketing.com

Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw

Chapters

• 0:00 Introduction & Workshop Overview
• 5:31 Setting Clear Revenue Goals for 2026
• 7:24 Using the Lead Calculator Tool
• 14:39 Setting Your Marketing Budget
• 24:16 The Accelerated Growth Model Strategy
• 25:23 Does SEO Still Matter in 2026?
• 28:11 AEO & GEO: Answer Engine Optimization Explained
• 33:40 How to Check Your AI Search Rankings
• 38:20 Building Topical Authority for SEO
• 46:33 Paid Search & Local Service Ads Strategy
• 53:35 Website Conversion Optimization
• 1:03:48 Reputation Management & Reviews
• 1:04:25 Why 60% of Leads Don't Convert
• 1:06:46 Marketing Automation That Works
• 1:10:57 Complete Growth Roadmap Recap