The Digital Insurance Agent

Optimize Your Google Business Profile for More Insurance Leads

Carl Willis - Agent Branding & Marketing

Struggling to get local insurance leads? Your Google Business Profile might be the missing piece. In this episode, we break down how insurance agents—both independent and captive—can fully optimize their Google Business Profile to boost visibility, credibility, and client acquisition.

You’ll learn:

  • Why Google Business is your digital storefront
  • How to structure your profile to land in Google’s Local 3-Pack
  • Best practices for selecting business categories
  • What media assets to upload to make your agency stand out
  • How to write a compelling business description and list services
  • The 2025 video verification process for Google listings
  • Ongoing strategies to maintain your profile and dominate local SEO


Whether you're focused on auto, home, Medicare, or life insurance, this tutorial will help you attract more local, ready-to-buy clients.

👉 Need help with your local SEO strategy? Schedule a strategy session with us at AgentBrandingandMarketing.com/schedule and let’s take your agency to the next level.

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