.jpg)
The Digital Insurance Agent
The Digital Insurance Agent is a podcast that explores the latest trends, tools, and strategies for transforming your insurance agency in the digital age.
Join host Carl Willis, a seasoned financial services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable insurance agency in today's ever-evolving market.
Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your insurance agency and thrive in the digital world.
The Digital Insurance Agent
The Future of Online Search: How AI and Antitrust Rulings Will Shape Insurance Marketing in 2025
In this episode of The Digital Insurance Agent, Carl Willis, CEO and Lead Strategist at Agent Branding and Marketing, explores the seismic shifts in online search and their implications for insurance agents. From groundbreaking antitrust rulings against Google to the meteoric rise of AI-powered search platforms like Perplexity AI and SearchGPT, Carl breaks down how these developments are reshaping client discovery and marketing strategies.
Discover:
- Why Google's search dominance is facing unprecedented challenges.
- How AI search engines are revolutionizing keyword-driven SEO with intent-based results.
- Strategic steps you can take to establish topical authority and stay ahead of the competition.
Carl also shares actionable insights on optimizing your marketing ecosystem, lowering ad costs, and leveraging cutting-edge tools to connect with clients in this evolving digital landscape. Whether you're a seasoned insurance professional or just starting out, this episode offers the roadmap you need to thrive in 2025 and beyond.
🎧 Listen now and prepare to transform your digital strategy!
Visit us online - agentbrandingandmarketing.com
Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing
Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw