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The Digital Insurance Agent
The Digital Insurance Agent is a podcast that explores the latest trends, tools, and strategies for transforming your insurance agency in the digital age.
Join host Carl Willis, a seasoned financial services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable insurance agency in today's ever-evolving market.
Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your insurance agency and thrive in the digital world.
The Digital Insurance Agent
Latest Episodes
If AI Were Choosing an Insurance Agency in Your Market Today — Would It Choose You?
Your insurance agency website isn't disappearing. But the job it used to do is.For the last 20 years, insurance marketing followed a simple model — get found, get the click, send the visitor to the website, convert them. That model is b...
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How to Win at Google Ads When the Machine Is Making All the Decisions | Skip Wilson
Google took away most of the controls. Machine learning is now running your campaigns. And if you're an experienced advertiser who spent years fine-tuning keywords, match types, and bid strategies — this new world feels like someone handed you ...
How Yelp And OpenAI Change Local Discovery For Insurance Agents
The search bar still exists, but it’s quietly losing its job. When someone can ask ChatGPT for “a highly rated local business near me that’s open right now” and get a confident recommendation, the old routine of scrolling, clicking, and compari...
How Local Insurance Agencies Win When Google Stops Sending Clicks
The click is becoming optional, and that single fact is rewriting local insurance agency marketing. We dig into what “zero-click search” and “agentic search” really mean as Google shifts from a directory of links to an AI-driven decision engine...
The Marketing Ecosystem That Turns Clicks Into Clients
Your ads might be working and your business might still be losing. We start with a painful scenario: spending real money for real clicks and getting zero calls. The problem isn’t always the targeting or the creative. It’s what happens after the...